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AI SaaS examples: 10 products and what their AI actually does

Ten SaaS products with AI features, from Microsoft 365 to Figma: what the AI does, how it is priced, and the date each fact was checked.

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Every SaaS vendor now says its product has AI, and your renewal quotes show new AI lines. You need to see, product by product, what the AI does and how you pay for it. Then you can compare like with like, and spot where you are paying twice.

AI SaaS, here, means software delivered as a service, as explained in What is SaaS?, in which a language model or image generator does part of the work. The ten products below are well-known SaaS tools that added AI, not a ranking. For the wider list of SaaS products, see SaaS examples.

AI in SaaS in plain terms

Think of buying a car. Some models come with cruise control as standard. Others sell it in a package for a fixed price. A few charge you by the mile for using it. The feature is similar in all three; what changes is how it shows up on the bill.

AI features follow the same three patterns:

  • Included: the AI comes with the plan or a higher tier.
  • Add-on: a fixed fee per user on top of the plan.
  • Metered: you pay by usage, counted in credits (prepaid units converted into AI actions) or in finished results.

Ten products and their AI

Every fact comes from the vendor’s own page, checked on October 17, 2026. AI plans change often; re-check before you buy.

Product What the AI does How it is priced
Microsoft Copilot Assistant in Microsoft 365 apps; work-based chat over data the user’s account can access Add-on license for eligible Microsoft 365 plans (Microsoft 365 E7 includes it); web-based Copilot Chat included at no extra cost
Google Workspace Gemini in Gmail on Business Starter; Gemini in Gmail, Docs, Sheets, Slides, Vids, Drive, Meet and Chat on Standard and Plus Included in the plan; access widens by tier
Slack Conversation summaries, daily recaps and AI search on every plan; AI workflow generation on Business+ Included in the per-user plan; higher Slackbot limits on Business+ invoice plans need Flex Credits bought through Salesforce
Notion Notion Agent for multi-step tasks, AI Meeting Notes, Enterprise Search (beta) Trial on Free and Plus; included on Business at $20 per member a month; Custom Agents at $10 per 1,000 Notion credits
Atlassian Rovo Search, chat and agents across Jira, Confluence and connected tools Included with Standard, Premium and Enterprise Cloud plans; Jira and Confluence get 25, 70 or 150 credits per user a month; $0.01 per extra credit
GitHub Copilot Code completion, chat, and an agent that works on a task and opens a pull request Free, Pro $10, Pro+ $39 and Max $100 a month; chat and agent use drawn from AI Credits at $0.01 each
Figma Figma Make turns a prompt into a prototype or web app; AI image editing AI credits per seat: 3,000 a month on a Professional Full seat, 3,500 on Organization, 4,250 on Enterprise
Intercom Fin AI Agent answers customers and completes workflows $0.99 per outcome, on top of seats at $29, $85 or $132 a month
Salesforce Agentforce AI agents inside Salesforce’s sales, service and other apps Flex Credits at $500 per 100,000 (20 credits per standard action); add-ons at $125 per user a month; or $2 per conversation
HubSpot Customer, prospecting, data, content and revenue agents, plus an agent builder Agent Hub included in Starter, Professional and Enterprise; many agents run on HubSpot Credits

What the list shows

Suites put AI in the seat. Google, Slack and Notion’s Business plan include their AI in the per-user price, with more of it in higher tiers. The cost is hidden in the upgrade.

Tools for makers meter with credits. GitHub, Figma and Atlassian give each seat an allowance and price what goes beyond it. Figma warns that the number of credits a request uses “varies by request”.

Support and CRM agents charge for work done. Intercom bills per outcome and Salesforce per action or conversation. These agents act for your customers, so their volume follows your customer base, not your headcount.

The words change as fast as the prices. On October 17, 2026, Microsoft’s licensing page said the Microsoft 365 Copilot app “is now called Microsoft Copilot”. On the same day, GitHub’s plans page metered usage in AI Credits, and GitHub Docs had moved the older “premium requests” billing, at $0.04 a request, to pages marked legacy. Read the plan page and the docs on the same day, and keep the date.

Worked example: how far an included allowance goes

Example: a labeled hypothetical using Atlassian’s published numbers. Your company has 25 people on Jira Standard. Each gets 25 Rovo credits a month, and Atlassian pools all allowances in an organization into one shared pool. A basic AI interaction costs 10 credits.

  • Monthly pool: 25 users x 25 credits = 625 credits.
  • Basic interactions covered: 625 / 10 = 62.5, so 62 interactions for the whole company, or about 2.5 per person a month.
  • Suppose the team uses 300 basic interactions: 300 x 10 = 3,000 credits.
  • Credits over the allowance: 3,000 - 625 = 2,375. At $0.01 each: 2,375 x $0.01 = $23.75 a month.

Two readings follow. The included allowance covers very little regular use, so “included” does not mean “unlimited”. But the overage is small next to the seat price, as long as extra usage stays turned on. With it turned off, Atlassian pauses the credit-consuming features until the monthly reset, and your team loses the feature mid-month instead.

Checklist: before you pay for an AI feature

  • Find the unit: seat, tier, credit, action, conversation or outcome.
  • Find the conversion: how many credits one task uses.
  • Check whether allowances pool across the company or stay with each user.
  • Check what happens at the limit: a pause, or an overage bill.
  • Check the data terms by tier. Notion lists zero data retention with its AI model providers only on Enterprise.
  • Check whether a tool you already pay for includes the same AI. Google Workspace Standard already includes Gemini in Docs and Gmail.
  • Write down the date you checked each price.

For how one of these suites is priced overall, see Microsoft 365 as SaaS and Google Workspace as SaaS.

Common mistakes

  1. Comparing seat prices and ignoring credits. Two tools at the same seat price can differ widely once usage starts. Why it happens: the seat price is the headline on the pricing page. Instead: estimate a month of real use and price it in each tool’s unit.
  2. Reading “included” as “unlimited”. In the example, an included allowance covers about 2.5 basic interactions per person a month. Why it happens: “included” is the word on the plan card. Instead: find the allowance and the limit behavior before you roll the feature out.
  3. Paying twice for the same AI. A team buys a separate writing assistant while its suite already includes one. Why it happens: different teams buy different tools. Instead: list the AI each existing tool includes before approving a new one.
  4. Relying on an old price or plan name. Microsoft renamed its Copilot app, and GitHub moved Copilot from premium requests to AI Credits. Why it happens: last quarter’s comparison sheet still circulates. Instead: date every price and re-check it before each purchase or renewal.

Sources

All checked October 17, 2026:

In three sentences

Ten well-known SaaS products ship AI in three ways: included in the plan (Google, Slack, Notion), as a per-user add-on (Microsoft, Salesforce), or metered by credits and outcomes (GitHub, Figma, Intercom). In the example, 25 Jira Standard users share 625 Rovo credits, enough for about 62 basic AI interactions a month, with overage at $0.01 a credit. Compare AI features by their unit, allowance and limit behavior, check what your existing tools already include, and date every price you rely on.